Just as the roaring 20’s was born out of the Influenza pandemic, Catherine (Founder of Carraway) believed the same narrative will happen once celebrations and parties commenced once the UK’s Covid pandemic restrictions lifted. Using a very classic but elegant style, the branding mirrors literature and luxury of F.Scott Fitzgerald’s novel The Great Gatsby. Narrated by Nick Carraway who observes and attends these luxurious parties. I helped the founder in all aspects of creating and branding this company; from the initial concept, naming, all marketing assets, the website and social media strategy.