I freelanced as a creative & social media manager for the French brand Comte De Grasse, who have created a sustainably sourced Gin in the heart of Grasse. I formulated a new social strategy for 44N Gin. This was to utilise the Instagram Grid to embody the Côte D’Azur through it’s key pillars; Riviera Life, Flavours of the Côte D’Azur, Art & Heritage, Bottle and Product and Riviera Glamour. The new design-led feed lead to an increase of followers and sales, intrigued to try this premium product. I also designed the 44N Candles and related collateral.