Brand refresh for Petra Palumbo with a new colour palette and design structure across her website, socials, newsletters and marketing assets.
It was a joy to work with Petra to create a colour palette that fuses her influences from her Lebanese ancestory and the rich heritage of Scotland, the place she calls home. The Petra Palumbo mission is to share, preserve and evolve traditional artisanal techniques. Therefore the design and branding must highlight this craft and demonstrate the provenance and joy behind each project. My mission was to help reflect this ethos in her brand and marketing assets.
Colour Palette
PETRA’S HERITAGE AND INFLUENCES
Weaving in influences from her Lebanese ancestry and the rich heritage of Scotland, the place she calls home, Petra fuses these strands together to inform her timeless designs and colourful aesthetic.
Petra’s heritage and influences can already be found in the PP instagram and socials. The new aim is to highlight this colourful identity and gain brand consistency throughout all assets.
